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Adidas x Chinese New Year

We’re excited to be involved in the launch of two limited edition shoes from Adidas to celebrate the Chinese New Year. Designed in collaboration with Pharrell Williams, the shoes feature symbols that are prominent throughout the New Year celebrations, including strong links to Chinese color symbolism with red and gold embellishments.

Bespoke retouched the images for the campaign, which focuses on showing the human element of the product and emphasizing the rich red of the design. The project required a tight turnaround, but we were happy to accommodate to meet the client’s needs.

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