“Hu is short for human – human being, human race, humankind..., But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected." These are the words of Pharrell Williams as he describes the message behind his latest collaboration with Adidas.
The HU collection represents cultural diversity through apparel and footwear. A custom designed collection for social and racial equality working to articulate Williams' vision of love, passion, and energy throughout humankind.
HU made its first apparence earlier this summer in July when Adidas and Williams released the yellow addition of the Adidas NMD's. This latest release is made of 19 unique pieces including 14 apparel pieces and 5 styles of footwear. A statement, flags, stripes, and translations of "Human Race" are unique to the pieces of the collection.
Specific to the footwear, this HU-Collection has added more colors including "Scarlet,” “Black,” “Sharp Blue,” “Green” and “Tangerine.”.
HU, Adidas x Pharrell were released on September 29 online and in stores. As always, Bespoke is delighted to have been a part of the work, retouching the images of the campaign.
Dominick & Linn